Website Solutions
Website visitors are your most engaged customers and prospects. Build a direct ecosystem based on technology and travelers' behaviors. Measure, enhance and drive travelers to book directly on your website.
Learn how to increase your direct bookings with our Google Hotel Ads guide.
We provide innovative digital solutions which enable our clients to build digital marketing strategies on their terms with a focus on return on investment's transparency.
Website visitors are your most engaged customers and prospects. Build a direct ecosystem based on technology and travelers' behaviors. Measure, enhance and drive travelers to book directly on your website.
72% of users use a metasearch site during their buying process. Distribute your hotel on the main price comparison sites and increase your direct bookings like the 12,000 hotels already using the metasearch manager Meta I/O platform.
Ready to attract more travelers to increase your online revenue? We leverage our media expertise in the travel industry to help you achieve your growth objectives. Let us develop a global acquisition strategy to capture a quality audience.
Discover the latest news, trends and guides of the hospitality industry.
Meet our team of hotel marketing experts all over the world! Exchange on the future of tourism within the Middle East as well as sustainability goals and growth opportunities.
Discover the latest travel industry trends, what Google strategy you should use, the difference between Google Hotel Ads and Free Booking Links, how to connect and manage your Hotel Ads campaigns.
Learn how to increase your direct sales and reduce the OTAs' share on your turnover.
Discover how to increase your direct bookings by learning more about hotel digital marketing tools.
A hotel’s website has become a must for selling rooms online. It allows hoteliers to get direct bookings and to reduce the share of OTAs on their turnover.
The final goal is to convince the traveler to book on your website and not elsewhere. That’s why, on your website, you must provide future customers with the most pleasant booking experience possible.
This is done by providing relevant information to the internet user on your hotel website. Find below some elements that will allow you to better sell your rooms on your site.
You’ve been waiting for it, trivago and WIHP have done it: trivago’s net commission bidding model is now available worldwide exclusively on our metasearch manager Meta I/O!
It is needless to say that metasearch (or price comparison sites) have become a must in the promotion of your direct room rates and your hotel website.
trivago hotel offers travelers the possibility to compare offers from different players, for the same hotel. Thus, the internet users choose the ideal hotel room while being assured to benefit from the best prices available according to the hotel, the period and the duration of their stay.
In this article, we’ll take a look at this new bidding method available on trivago and the benefits for your hotel. Let’s get started!
Establishing a web presence is crucial for every hotel. The Internet has become a primary channel for acquiring new customers and developing your hotel business, and this trend continues to grow across all segments.
Promoting your website and your official rates will allow you to gain visibility and popularity quickly, in order to get more direct bookings and generate more revenue.
Check out our tips on how to promote your hotel to online travelers.
Internet users are spending more and more time preparing for their trip in advance. In 2022, 40% of leisure travelers say they spend more time and effort planning their trips than before the pandemic (Google / Kantar, The Expectations of the Evolving Traveller, US, UK, DE, FR, ES, IT, 2022).
At the same time, legislators have strengthened international laws regarding the privacy of Internet users, particularly when they visit websites.
Within this new framework, Google’s teams aim to improve the solutions they offer to hoteliers and accommodation professionals, to help them achieve their goals while providing an optimal user experience.
In this article, we take a look at three major innovations of 2023, at Google and in the digital sector in general, and the impact on your digital distribution.
Like Google, Trivago has also launched its Free Booking Links for hotels. These are free links that allow independent hoteliers to promote their official website rates when they do not yet have paid listings on the Trivago metasearch.
This allows you to define the best strategy (Commission, CPC, CPA) to increase the visibility of your hotel’s official rates.
Ironically, the term “travel” comes from “travail” (“work” in French), and that kind of describes our industry entirely, as organizing a trip is a lot of work. Travel planning logistics is frustrating, and the current booking path is remarkably intricate, with hundreds of touch points down the line.
Want proof? An insightful research by Skift highlighted how some travelers look at around 150 websites before booking a hotel room. And, according to a recent Travel Agent Central study, on average, leisure travelers use 7 to 8 apps throughout their search, booking, and in-destination travel experience.
There are, in fact, hundreds of ways to book a hotel: OTAs, GDSs, Travel Agencies, phone calls, loyalty programs, members-only travel clubs, word-of-mouth, brand.com website…Anyway, we believe that some roads can get travelers to your hotel quicker. One, in particular. And that’s metasearch advertising.