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The Hotel Marketing Blog
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May 16, 2023

How to sell your rooms with your hotel website?

A hotel’s website has become a must for selling rooms online. It allows hoteliers to get direct bookings and to reduce the share of OTAs on their turnover.

The final goal is to convince the traveler to book on your website and not elsewhere. That’s why, on your website, you must provide future customers with the most pleasant booking experience possible.

This is done by providing relevant information to the internet user on your hotel website. Find below some elements that will allow you to better sell your rooms on your site.


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May 9, 2023

Exclusivity: trivago in net commission available in Meta I/O

You’ve been waiting for it, trivago and WIHP have done it: trivago’s net commission bidding model is now available worldwide exclusively on our metasearch manager Meta I/O! 

It is needless to say that metasearch (or price comparison sites) have become a must in the promotion of your direct room rates and your hotel website. 

trivago hotel offers travelers the possibility to compare offers from different players, for the same hotel. Thus, the internet users choose the ideal hotel room while being assured to benefit from the best prices available according to the hotel, the period and the duration of their stay.

In this article, we’ll take a look at this new bidding method available on trivago and the benefits for your hotel. Let’s get started!

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April 28, 2023

How to develop my hotel’s popularity on the web ?

Establishing a web presence is crucial for every hotel. The Internet has become a primary channel for acquiring new customers and developing your hotel business, and this trend continues to grow across all segments. 

Promoting your website and your official rates will allow you to gain visibility and popularity quickly, in order to get more direct bookings and generate more revenue. 

Check out our tips on how to promote your hotel to online travelers. 

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April 14, 2023

What is the latest Google news for hotels in 2023?

Internet users are spending more and more time preparing for their trip in advance. In 2022, 40% of leisure travelers say they spend more time and effort planning their trips than before the pandemic (Google / Kantar, The Expectations of the Evolving Traveller, US, UK, DE, FR, ES, IT, 2022).  

At the same time, legislators have strengthened international laws regarding the privacy of Internet users, particularly when they visit websites.  

Within this new framework, Google’s teams aim to improve the solutions they offer to hoteliers and accommodation professionals, to help them achieve their goals while providing an optimal user experience.

In this article, we take a look at three major innovations of 2023, at Google and in the digital sector in general, and the impact on your digital distribution.

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April 3, 2023

How do Trivago’s new Free Booking Links work?

Like Google, Trivago has also launched its Free Booking Links for hotels. These are free links that allow independent hoteliers to promote their official website rates when they do not yet have paid listings on the Trivago metasearch

This allows you to define the best strategy (Commission, CPC, CPA) to increase the visibility of your hotel’s official rates.

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March 24, 2023

Take back control of your income with metasearch advertising

Ironically, the term “travel” comes from “travail” (“work” in French), and that kind of describes our industry entirely, as organizing a trip is a lot of work. Travel planning logistics is frustrating, and the current booking path is remarkably intricate, with hundreds of touch points down the line.

Want proof? An insightful research by Skift highlighted how some travelers look at around 150 websites before booking a hotel room. And, according to a recent Travel Agent Central study, on average, leisure travelers use 7 to 8 apps throughout their search, booking, and in-destination travel experience.

There are, in fact, hundreds of ways to book a hotel: OTAs, GDSs, Travel Agencies, phone calls, loyalty programs, members-only travel clubs, word-of-mouth, brand.com website…Anyway, we believe that some roads can get travelers to your hotel quicker. One, in particular. And that’s metasearch advertising.