After an audit of the hotel's digital marketing, our teams worked with the hotelier to draw up detailed specifications for the development of their website. Then, a digital action plan was deployed.
To meet the technical and commercial challenges of the client we have:
- Created a tailor-made website, with an adapted architecture and a fluid navigation for the Internet user on all supports;
- Delivered a simple and functional CMS to update their content in real time;
- Implemented a search engine optimization and metasearch strategy to strengthen the hotel's online visibility;
- Monitored results with a dedicated account manager to ensure improved performance.