"Thanks to Meta I/O, we are able to effectively distribute our hotels on metasearch. The expertise of the WIHP teams and the quality of their follow-ups allow us to reach our objectives."
- Eduardo Gomez de la Mata, Corporate Head of Marketing & Digital Strategy
Today, the hotel group is one of the top ten in Spain with more than 15,000 beds in over 20 hotels in Gran Canaria, Fuerteventura, Germany, Austria and the Dominican Republic.
Invest in metasearch campaigns.
Move from an internal management of Meta I/O, to an external one.
The health crisis has changed purchasing behavior around the world. We therefore had to carry out a complete audit of the campaigns but also of the demand on Lopesan hotels.
The audit report allowed us to identify optimization levers and to implement a multi-channel performance approach with the objective of maintaining the account's ROAS* and increasing booking volumes.
Volume of direct bookings.
Revenue on Google Hotel Ads.
Traffic on hotel websites.