"WIHP has been supporting our digital acquisition strategy for many years.
Our Google Ads and Bing Ads campaigns are powerful levers that enable us to achieve great results quickly and reach our direct booking targets.
Their expertise enables us to sell more rooms via our website with an acquisition cost of less than 2%."
Cécile Long - Owner
Maison FL is a 64-room, 4-star hotel located near the Eiffel Tower. The hotel is an Art Deco building, entirely restored by architect François Champsaur.
Ensure that Internet users can easily find the hotel's website
on search engines;
Attract more potential travelers to the hotel's website;
Recover more direct market share and sell more rooms on the hotel's website;
Benefit from expert follow-up and support in managing advertising campaigns.
To build the hotel's acquisition strategy, we defined a list of the most relevant keywords and estimated keyword search volumes according to the hotel's target markets. We then drafted attractive ads to attract the target audience and increase the volume of qualified traffic to the website.
campaign acquisition costs
of direct sales generated
ad click rates