Touriste offers a collection of 8 trendy boutique hotels in Paris.
Tastefully decorated by various renowned interior design architects, each of the establishments offers an original and different universe and identity.
Touriste continues to grow with the acquisition of a camping site.
As soon as the 1st hotel was acquired, the management understood the need to have an effective digital strategy built by experts.
From the outset, the group's objective was clear: to sell as many rooms as possible on the hotels' official websites.
Challenge #1
Maximize direct bookings via their websites
Challenge #2
Offer a strong digital experience on hotel websites.
Challenge #3
Manage their websites and their content seamlessly and with total autonomy.
Challenge #4
Ensure the visibility of establishments' websites against OTAs.
Challenge #5
Receive advice and support from hotel and digital professionals.
The Results
Of direct bookings.
In direct bookings volume.
Acquisition cost for digital advertising.