"Metasearch allows us to engage our prospects directly by communicating the price advantage of our member rates (discounted prices). With WIHP and the Meta I/O solution, we are able to achieve our distribution goals and increase direct revenue for all of our hotel residences."
- Ludovic Mossmann, Digital Director Europe
Its portfolio includes some 50 residences and hotels in the heart of cities in 9 European countries.
Put forward the official website rates of the hotel apartments on the different metasearch.
Promote the Ascott Star Rewards (ASR) loyalty program.
Centralize the management of advertising campaigns with an intuitive and transparent solution.
Take advantage of all the bidding methods available on metasearch.
To meet Citadines' needs, WIHP set up conditional rate feeds on Google Hotel Ads to promote the ASR loyalty program with discounted prices to travelers.
We also set up performance bidding strategies on the price comparison sites for all the chain's European residences in order to:
- Maximize campaign visibility
- Generate a significant volume of bookings
Metasearch cost of distribution.
Revenue generated.
Reservations generated.