"We are very satisfied with the work done by WIHP experts, who are always available, committed, attentive, and proactive. These are essential qualities that are rarely found together. Thank you to WIHP for their support in SEA."
- Margaux Godart, Digital Marketing Project Manager
Present on 5 continents, the Chefs and Maîtres de Maison offer a world shaped by their personalities and their passions.
The vocation of Relais & Châteaux is to welcome their clients in their own homes, in unique places, and to put the client at the center of their attention thanks to men and women who cultivate the art of discreet and delicate service.
Improve the return on investment of their campaigns.
Rationalize the investments of all their "Brand + Gift" campaigns.
Understand and track their campaigns’ strategy and performance.
To assist Relais & Châteaux in their transition process, we started with a complete audit of their Google Ads account. We then built a clear action plan in correlation with the client's objectives.
Then, we proceeded to the following improvements:
- Improvement of ads: creating text ads, increasing the quality level, adding multiple extensions
- Targeting optimization: target market, campaign type
- Keyword optimization: tracking of low-performing keywords, optimizing DSA campaigns, refining search terms
- Optimization of bidding strategies: optimizing the target CPA
Return on investment on bookings.
Distribution costs of their campaigns.
Direct revenue in the 1st quarter.