To meet the needs of the hotel, we have put in place several solutions.
We conducted an audit of the hotel's digital marketing to identify the actions to be taken:
- Creation of a bespoke website;
- Fluid navigation structure that encourages the user to book;
- Promotion of the hotel's activities on the website;
- Team’s training on the CMS (content management system);
- Regular performance monitoring between the hotel and WIHP teams.