Reach your direct booking goals with online advertising. Promote your hotel and gain visibility to drive more direct bookings.
Take your investment further by taking advantage of the main search engines and advertise your hotel to interested travelers.
Build an acquisition strategy based on a high return on investment, and show up when ready-to-book travelers search for your hotel.
As Google Ads experts, our Google-certified Traffic Managers build digital advertising strategies adapted to your needs and your hotel's online selling goals.
We will make sure to use the right bidding strategy that fits your business to get a high return on investment.
Display your hotel in strategic placements on Google to encourage future guests to book directly on your hotel website rather than on your competitor’s.
Increase your visibility on all Google platforms quickly! With Performance Max for travel goals, appear on Google Search, Display, YouTube, Gmail, Discover, Maps and especially, Google Hotel Ads.
Several million desktop searchers are specific to Microsoft Advertising and are not covered by Google. Reach a different audience and increase your visibility to convert more travelers.
Launch both brand protection and generic SEA campaigns to be at the top of the results page when travelers search for a/your hotel, and gain back your revenue share from OTAs.
Leverage the biggest search engines' powerful reach to display your hotel advertising banners on their wide inventory, and fill your rooms by driving travelers to your hotel’s website.
Our team of Traffic Managers, specialized in digital acquisition and the hotel industry, helps you optimize your digital acquisition campaigns and maximize your performance.
We select the relevant performance indicators to help you develop your online business.
Discover how to increase your direct bookings by learning more about hotel digital marketing tools.
A hotel’s website has become a must for selling rooms online. It allows hoteliers to get direct bookings and to reduce the share of OTAs on their turnover.
The final goal is to convince the traveler to book on your website and not elsewhere. That’s why, on your website, you must provide future customers with the most pleasant booking experience possible.
This is done by providing relevant information to the internet user on your hotel website. Find below some elements that will allow you to better sell your rooms on your site.
You’ve been waiting for it, trivago and WIHP have done it: trivago’s net commission bidding model is now available worldwide exclusively on our metasearch manager Meta I/O!
It is needless to say that metasearch (or price comparison sites) have become a must in the promotion of your direct room rates and your hotel website.
trivago hotel offers travelers the possibility to compare offers from different players, for the same hotel. Thus, the internet users choose the ideal hotel room while being assured to benefit from the best prices available according to the hotel, the period and the duration of their stay.
In this article, we’ll take a look at this new bidding method available on trivago and the benefits for your hotel. Let’s get started!
Establishing a web presence is crucial for every hotel. The Internet has become a primary channel for acquiring new customers and developing your hotel business, and this trend continues to grow across all segments.
Promoting your website and your official rates will allow you to gain visibility and popularity quickly, in order to get more direct bookings and generate more revenue.
Check out our tips on how to promote your hotel to online travelers.
Internet users are spending more and more time preparing for their trip in advance. In 2022, 40% of leisure travelers say they spend more time and effort planning their trips than before the pandemic (Google / Kantar, The Expectations of the Evolving Traveller, US, UK, DE, FR, ES, IT, 2022).
At the same time, legislators have strengthened international laws regarding the privacy of Internet users, particularly when they visit websites.
Within this new framework, Google’s teams aim to improve the solutions they offer to hoteliers and accommodation professionals, to help them achieve their goals while providing an optimal user experience.
In this article, we take a look at three major innovations of 2023, at Google and in the digital sector in general, and the impact on your digital distribution.
Like Google, Trivago has also launched its Free Booking Links for hotels. These are free links that allow independent hoteliers to promote their official website rates when they do not yet have paid listings on the Trivago metasearch.
This allows you to define the best strategy (Commission, CPC, CPA) to increase the visibility of your hotel’s official rates.
Ironically, the term “travel” comes from “travail” (“work” in French), and that kind of describes our industry entirely, as organizing a trip is a lot of work. Travel planning logistics is frustrating, and the current booking path is remarkably intricate, with hundreds of touch points down the line.
Want proof? An insightful research by Skift highlighted how some travelers look at around 150 websites before booking a hotel room. And, according to a recent Travel Agent Central study, on average, leisure travelers use 7 to 8 apps throughout their search, booking, and in-destination travel experience.
There are, in fact, hundreds of ways to book a hotel: OTAs, GDSs, Travel Agencies, phone calls, loyalty programs, members-only travel clubs, word-of-mouth, brand.com website…Anyway, we believe that some roads can get travelers to your hotel quicker. One, in particular. And that’s metasearch advertising.
Capitalize on the biggest search engines and develop your Search Engine Advertising (SEA) campaigns to get your hotel's website in the best position to directly capture qualified customers.
Display your hotel in strategic locations on Google, Microsoft Bing or Yahoo to encourage future customers to book directly on your hotel's website rather than on your competitor's.
SEA (Search Engine Advertising) campaigns increase the online visibility of your establishment on search engines. They allow you to promote your name and your services to Internet users.
SEA allows your hotel to appear at the top of the search results in the form of an ad when a user makes a request on Google, Bing, Yahoo etc. For the ad to appear, your hotel must be positioned on relevant keywords. You are targeting a highly qualified audience, which will optimize the chances of converting these travelers into customers.
There are two main strategies:
If you haven't already, you'll need to create a Facebook business page and an Instagram business account for your hotel. For Facebook, note that you must first have an account (also called a profile) in order to create your business page.
As Instagram and Facebook are part of the same group (Meta), you will be able to launch and manage your campaigns on these two platforms directly from the Meta Business Suite to which you have access as soon as you have a business page / account on one of the two social media.
Then, you have to create ad groups (including visual, text copy and CTA) and associate them to an audience and a monthly budget in order to promote your establishment, your rooms and your services on these social networks.
The ideal is to propose a diversified marketing content, combining text ads, video content, graphics, photos. It is also important to tailor the ad by targeting key demographics for your audience. The ad can then lead to your hotel website or to your Instagram / Facebook account.
Google Ads is a platform that allows you to display a paid ad on the Google search results page (SERP). Google Ads allows you to considerably increase your visibility and therefore increase your direct bookings.
This paid referencing (SEA) allows a link to your official hotel website to appear at the top of the results page, when a user types in the keywords for which the hotel has positioned itself in its Google Ads campaign.
Thus, for an establishment in New York, you can create a Google Ads campaign by bidding method on the keywords "hotel + New York". The goal is that when this request is made on Google, the user will see the link of your hotel in the first results.
You can also launch display campaigns, i.e. advertising banners that appear on selected websites or Google partner websites. The main objective is to increase the popularity of your property.
