Meta-Search Advertising

WITH META I/O

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Meta I/O

Connect, manage and monitor every major meta-search channel with one powerful dashboard.

Meta I/O serves as a central management hub between your CRS and the meta-search providers. You connect to our system once and manage all your meta-search campaigns from a single user-friendly dashboard. Our platform integrates with the leading CRS’, channel managers and hotel chains who have proprietary systems.

Once you are connected, rates and availability from your reservation system are sent to the meta-search channels and all clicks are re-routed to your booking engine with pre-selected dates, ready to book directly with you.

Easy to use dashboard

  • Graphical visuals to follow the evolution of the metrics of your choice
  • You control how budgets are spent on each Meta-Search site
  • Ability to apply the same bid to multiple hotels simultaneously
  • You can create hotel groups for better segmentation
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Central Hub

Our platform integrates with the leading CRS’, channel managers and hotel chains who have proprietary systems. We have more than 100 connections.

You connect to our system once and manage all your meta-search campaigns from a single dashboard.

SEE IF YOU ARE CONNECTED
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Connect


We have the solution to place you on the meta-search and drive traffic directly to your reservation system. Our platform supports CPC as well as CPA, so you can receive +1.000.000 clicks/visits and only pay for confirmed reservation on check-out date.

Meta I/O integrates with the leading CRS’, channel managers and hotel chains who have proprietary systems. Once you are connected, rates and availability from your reservation system are sent to the meta-search channels, where you are displayed with your brand logo, and all clicks are re-routed to your booking engine with pre-selected dates, ready to book directly with you.

Budget Management


With Meta I/O, easily manage your hotels based on ad-spend, ROI, conversion rate or get more granular and manage each meta-search individually per hotel. Turn on/off the entire hotels on all platforms in one click or find out which platforms are under-performing and simply shut them off. If you want to play it safe, set budget caps per hotel, or hotel channel, and never lose track of your CPC spend.

Bidding System


You can manage the bids manually straight from within the platform. If you want to save time, opt for our auto-bidding feature.

With Meta I/O you will have full control to manage all your meta-search campaigns from a centralised platform, and discriminate per market, device, date, length of stay, etc... We understand your distribution cost must be below a certain margin, and created a wide range of automated bidding options, hence you can assign a bid value manually (for example $0.22 USD, or $0.23 USD, or $0.24 USD) or choose from one of the automated bidding options (Target ROAS, Auto-bid, Auto-bid suppressed rate, Bid for max., Bid for visibility guidance, Bid 1st position, Bid 2nd position, etc...), establish a budget cap, and other control mechanisms to automate and help achieve your target.

Cost Per Click


Most meta-search work on a cost-per-click basis. Costs vary per meta-search, some are on a bid model, others are based on volume negotiations. We recommend all hotel chains to negotiate directly with the meta-search provider when possible and can help you. For smaller groups and individual hotels, our negotiated rates are a great option. The global average cost per click is 0.96€

ROI Reporting


Meta I/O is a reporting platform in it’s own right, sortable by ROI, revenue, ad-spend and more. But if you want more reports you can always download the information in Excel format to integrate it with your other reports.

OTA Program


No risk CPC and CPA for Hotel Ads. An OTA can bid a commission % of the total booking value after conversion. Pay only if you receive a reservation. It's a simple Integration and easy to manage.