The 4-star, 50-room Hotel Balmoral is located 100 meters from the Champs Élysées.
A magnificent 19th century Haussmannien house, the hotel was completely renovated in 2014 and has become a refined place where one feels at home!
Challenge #1
Reduce the share of OTAs on his turnover
Challenge #2
Increase the revenues generated on the website.
Our Approach
Our teams carried out an audit of the hotel's digital distribution, in order to propose adapted solutions.
We created a new website tailored to the needs of web users.
Then, we strengthened the hotel's digital presence, with a global visibility strategy, targeted on metasearch and search engines. Finally, we implemented performance management tools, which allowed us to make decisions based on real data; aiming at increasing the hotel's turnover.
The results
Turnover on the hotel's website.
Conversions on the hotel's website.
Return on ad spend.