To assist Relais & Châteaux in their transition process, we started with a complete audit of their Google Ads account. We then built a clear action plan in correlation with the client's objectives.
Then, we proceeded to the following improvements:
- Improvement of ads: creating text ads, increasing the quality level, adding multiple extensions
- Targeting optimization: target market, campaign type
- Keyword optimization: tracking of low-performing keywords, optimizing DSA campaigns, refining search terms
- Optimization of bidding strategies: optimizing the target CPA