"It is a pleasure to benefit from the Meta I/O technology, which allows us to manage our metasearch advertising campaigns simply and transparently. Meta I/O is a comprehensive and scalable solution that helps us increase direct bookings faster for our hotels."
- Eugenio Pino de Juana, B2C Marketing & Sales Director
After opening its first urban hotel in 2010, RIU is expanding its product line with its own line of urban hotels called Riu Plaza.
Riu Hotels & Resorts has more than 100 hotels in 19 countries, employing 27,813 people and welcoming more than 4 million guests annually.
Accelerate the digital distribution transition and increase the group's direct revenues.
Achieve centralized, efficient and reliable connectivity across metasearch.
Implement a personalized and flexible management of the hotels' metasearch campaigns.
Optimize and monitor the management of its distribution on metasearch for all its hotels.
In order to meet the needs of RIU Hotels, we have put in place several actions.
The first one is training in Meta I/O, to better manage advertising campaigns and the implementation of optimization strategies. The second one is development, in collaboration with the client's teams, of a customized connectivity between Riu Hotels and the metasearch related to their offers’ typology.
The next step is management and development of the Google Hotel Ads conditional rates, in order to adapt to the Riu Hotels offer rules and allow the opening of GHA campaigns on all markets.
After that, we continuously update API connections to ensure accuracy of prices sent to metasearch.
Last but not least, we assign technical and strategic account managers for greater responsiveness.
Return on investment (ROI)
Revenue generated
Traffic on hotels booking engines