"WIHP has been a trusted technology partner for many years. With Meta I/O, we can activate and manage all of our clients' metasearch campaigns from a single interface. The flexibility offered by Meta I/O is a significant advantage in getting the most out of metasearch."
- Steve Collins, Digital Director at Avvio
Avvio's mission is to increase the direct bookings of its hotel clients.The agency works with independent hoteliers and groups located in Europe and America and helps them develop their online reputation and gain more direct market share.
Increase the number of customer's direct bookings.
Increase hotels visibility at their destination.
The Tripadvisor Sponsored Placement solution was made available to all Meta I/O users as soon as it was launched.
In order for users to be able to fully measure the effectiveness of their advertising campaigns, we set up an extremely reliable tracking system in close collaboration with Tripadvisor teams.
Avvio's digital teams were able to:
- Offer a new acquisition channel to their customers;
- Easily launch their Tripadvisor SP campaigns;
- Optimize Tripadvisor SP advertising campaigns;
- Manage their customers’ incremental bookings.
