Let’s hear it for the brand!

How to consistently reflect your hotel’s identity in all you do

Have you heard of Nike? Apple? Tesla? Chanel? Red Bull? These businesses – and others – take pride in their brand. They insist that the brand messaging and identity is consistent across their online and offline marketing campaigns, customer interactions, internal processes, and commercial partnerships.

Hotels also need to pay attention to their brand. Everyone in hospitality aspires to have loyal customers, and consistency is table stakes when it comes to brand loyalty.

To help guide you through the process, we’ve put together an infographic on the 6 key areas of brand oversight for hotels.


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