The ultimate email marketing playbook for hotels

How to leverage email in challenging times

The headwinds are fierce in the hotel industry right now. It’s much harder to gain momentum with fewer reliable demand sources and intense competition challenging hotel marketers. Success in this environment requires savvy use of every tool at your disposal.

Email marketing is not only a way to boost sales but also a valuable tool to get to know your guests better. With this playbook, our goal is to help you leverage one of your hotel’s biggest assets: your email list. We’ve broken it up into four clear phases:

  • Setup
  • Segmentation
  • Campaigns
  • Measurement


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